Wednesday, July 1, 2009

Using Humor

Using Humor

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Easy Open?

Posted: 30 Jun 2009 05:17 PM PDT

Well! That was easy!

Well! That was easy!

I have a running battle with easy-open containers. Most of them aren’t.

Medicine bottles with the cryptic “Push & Turn” instructions. Tabs on boxes that dispense paper cuts as often as the contents. Plastic packs that slice & dice. This Pop-Secret example of the “glue every possible edge” school of package design.

Hill’s Science Diet Cat Food bags, not only have an easy open design, but also a resealable zip-lock… Except tearing at the tab provided doesn’t open the bag, and cutting anywhere below it ruins the zip-lock.

After marrying me, Arlene had to get over occasionally seeing the naked cereal bag laying on the breakfast table next to what was left of the box.

I believe every architect should have to actually live or work in a building he designs, every doctor should take some of his own medicine, Congress should have to live with the laws they pass, and every origami expert who thinks they can design packaging, should be dropped on a desert island and forced to survive by actually opening their boxes, tubes, jars and bags.

It’s a small thing I know. But life is too short for bad staplers, pens that don’t write, web-sites desgined for Internet Explorer and easy-open containers, that don’t.

Share your experiences with easy-open containers in comments.


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