Brand Building and Activation: Marketing Strategies Seminar on September 28 and 29, 2011 at AIM Conference Center, Makati City

					BRAND BUILDING AND ACTIVATION: MARKETING STRATEGIES SEMINAR By Ricardo de Vera, MBA, CSP   Uncover the secrets of consumer engagement into your product and brand, learn how to enhance existing practices and programs as well as be informed of the new trends in Brand Activation strategies.   September 28 and 29, 2011 9:00 AM to 4:00 PM AIM Conference Center, Makati City
		ABOVE OR BELOW THE LINE?  RACE THROUGH THE LINE ...TO WIN   In today's competitive business landscape, the quest to be top of mind and be the preferred brand in the market has never been more difficult. With the rise of media clutter and fragmented consumers being more discerning of brands, companies need targeted, measurable and profitable marketing communication efforts in order to win and hit their bottom-line goals.
		Course Syllabus:
		Day 1:   · Measuring The Performance Of The Trade Channel Relationship   · Interpreting The Gaps And Issues In Brand/Product Engagement   · Why Issues Can Recur And How To Identify   · The Objectives Of Opportunity Marketing In Relations   · Identifying Brand/Product Engagements That Are Effective   · The Cycle Of Brand/Product Engagements   · Developing Product Engagement In The Marketing Cycle     Day 2:   · Creating The Awareness Level In Relations   · Creating The Interest Level In Relations   · Creating The Desire Level In Relations   · Creating The Activation Level In Relations   · Turning Into Performance The Brand/Product Engagements   · Maintaining The Momentum Of Activation   · Monitoring The Performance And Efforts In Engagements
		About the speaker:
		Ricardo de Vera, MBA, CSP  is a Certified International Trainor/Facilitator/author and a Consultant. He is directly involved in the creation, development, implementation, and facilitation of the Green Ocean Business/Marketing Strategy.     He is the Chairman of Emeritus of the Philippine Marketing Association Chapters.
		To inquire or reserve slots: please call at 817-7036/ 310-4166. You may also fax your reservation form to 840-3903.
		This program is organized and produced by:
				DMCA
			Business Education
		Media Partner
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